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MY NAME IS LANCE CULBRETH - I'M A DESIGNER. EXPLORE MY WORK, MY STORIES, AND RANDOM THOUGHTS ON THIS CRAZY INDUSTRY.

15 YEARS OF EXPERIENCE // 50+ CLIENTS

EXO STUDIO

  • ActiveKloud
  • Austin Brain & Spine
  • Bean Machine
  • Brian Kelley
  • Brick & Mortr
  • Chase Rice
  • Cinemed
  • Click Security
  • Crowdpoint
  • Cyber Squares
  • Cymatic
  • Fulcrum
  • Futurum
  • Goat
  • Gradient
  • Handsome
  • Himalaya
  • HipFit
  • Hypr
  • Jask
  • Javelin
  • Land.com
  • Little Guy
  • LiveNow
  • Nimbus Healthcare
  • Nyotron
  • Old Camp
  • QuantumSine
  • Quorso
  • Robinhood
  • SafeBreach
  • Safelease
  • Satwave
  • Semperis
  • Sevco
  • StreetWise
  • Sumo Logic
  • Supplyframe
  • Synqly
  • Talus
  • Thinktiv
  • Trading Nation
  • TreeHouse
  • TreeVibez
  • Trillium
  • UJET
  • Via
  • Viget
  • Whisper
  • Xpertlink
  • Zimperium

MAKE PRODUCT THAT MATTERS

HUMAN FIRST DESIGN

[ WHAT I DO ]

I HELP BUSINESSES CREATE A DESIGN SYSTEM THAT ALIGNS WITH THEIR GOALS AND RESONATES WITH THEIR CUSTOMERS.

I am truly obsessed with the intricacies of craft, constantly immersing in the latest trends, technologies, and techniques - and challenging them. This ensures that every project I undertake is infused with innovation and originality.

The world we’re operating in has changed, quality and quantity exist on the same plane, and speed is everything. Get designs, communicate with customers, and iterate fast.

[ MY SERVICES ]

I embrace a multitude of design disciplines and development techniques. Versatility is strength, and a diverse skill set caters to a wide range of client needs and preferences.

// always learning //

DIGITAL + WEB

(01)

Product design

Craft human-first products that are both beautiful and strategically functional to achieve your business goals.

(02)

end to end // 0-1

The entire design process from concept to launch - working with internal and/or external teams to execute.

(03)

design system

Build scalable design systems to ensure brand consistency and efficiency across all your digital products for a unified user experience.

BRAND IDENTITY

(01)

Corporate Identity

Develop a memorable and impactful visual DNA for your company that reflects your values and resonates with your audience.

(02)

Brand Strategy

Define the core of your brand, including its mission, values, and audience, to lay the groundwork for meaningful communication.

(03)

Brand Guidelines

Provide comprehensive documentation ensuring consistent and protected use of your brand elements across all touchpoints.

[ FAVORITE QUOTE ]

A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.

Douglas Adams/
The Hitchhiker's Guide to the Galaxy

[ MY STORY ]

A SCAD grad who landed in Austin, TX in 2010, my journey has been anything but linear. My first gig was at a security startup. Trial by fire fed my entrepreneurial spirit. Next, a creative explosion at Handsome (now Raw Materials) was truly amazing - design craft developed and learned from the best. A jump to corporate followed, Blackboard (now Anthology) - new skills acquired and lessons learned. And then, the entrepreneurial fire returned. For the past eight years, I've navigated the rollercoaster of running my own company, partnering with over 50 diverse clients. It's been insane, and apparently, it's exactly where I'm supposed to be.

Thank you to the many friends, colleagues, and clients who have help shaped this wild journey. Most importantly - to my family and to my wife.

Alissa & Lance's Sneak Peek

[ wedding photo - fixing cuff? checking time? ]